ABOUT THE BRAND
Barbara Kavchok Couture
TELL US ALL ABOUT YOUR BRAND…
THREE WORDS THAT BEST DESCRIBE YOUR BRAND
Inclusive, Authentic, and Sustainable
What inspired you to start your business?
What would you consider the most unique aspect about your brand?
I don’t just see myself as a bridal designer; I see myself as an artist whose mission is to create wearable sculptures for my brides. I love being able to meet one-on-one with brides, whether it is locally at my studio or over Zoom from one of my flagships. Being able to truly understand my bride is key, as it allows me to be the direct link between the dream gown in her head and the finished product on her wedding day. Because I want to cater to all brides and recognize every woman has a unique style and personality, my collection is full of different designs. I don’t put myself in a box as a designer – I’ve made it all! Being able to create custom gowns for my brides is rewarding and so much fun.
tell us WHO’s BEHIND YOUR BRAND
Spill the details about your design process?
How and where are your collections produced?
We proudly produce all of our gowns in Bethlehem, Pennsylvania. I have an amazing team of women who work along side me to cut, sew and tailor the designs to perfection. Keeping our team small and our production domestic allows me to ensure that we only use the best quality textiles and send out the most beautifully constructed gowns.
What is your best seller to date?
What is the inspiration behind your newest collection?
The inspiration for Nouveau comes from finding the light after a very dark time. I think this past year has challenged us all physically, emotionally, and creatively. It was important for me to create a collection that incorporated fun textiles, unique fabrics, and splashes of color to symbolize the light at the end of the tunnel. This collection is so unique and special, as it includes some sleek, simple styles as well as compelling, colorful looks.
What kind of materials should we expect to see in this new collection?
What do you love most about what you do?
While I love being able to see the dresses come to life at Market and sending them off for various styled shoots, I adore the creative aspect of being a designer the most. I get to be an artist, illustrator, sculptor, and bridal designer all in one. I am able to put my artistic capabilities to the test, whether it is designing my newest collection or a custom gown for bride.
What is your favorite memory/experience you’ve had involving your brand?
What is something you wish you knew when you started your line?
When I started my brand in 2016 I was really focused on creating beautiful dresses that would sell and not super into the branding of the whole big-picture. Now, we know how important branding and social media are and put just as much time and effort into that as our designs, I have a staff member who’s sole job is marketing and social media management now!